Monitor coversations on social media
Listen to what customers, competitors and others say about your brand, industry and products, so you can react quickly and easily with relevant answers.
Focus your communication with actionable insights
With monitoring of social media you can get insight that tell you what your customers and potential customers really think about you – and that helps to sharpen the focus of your communication so you can hit your target audience with messages that matter.
Measure the ROI of your campaigns on social media
The effect of campaigns is often only measure when the campaign is over and the money spent. With social listening, you can measure the effect continuously and optimise your communication on social media to fit your needs. In this way, you can save both time and money.
Compare and benchmark data
With our tools for social media monitoring, you can compare data from customer service or sales with data and insight from social media. This can give you a bird’s eye view of the direct effect of the campaign.
Benchmark against your competitors
Engagement is an important parameter for most social media strategies. With our social listening tools you can compare your effort with your competition.
Measure share of voice
You get a picture of who controls the conversation on social media and you can see share of voice in current debates. You get an overview of who takes up the most space in current agendas and who gets the most engagement in your industry or which potential influencers are talking about you.
Our experts translate your needs to relevant searches in our social listening tools. They can be used by the management, which needs a comprehensive view, and by social media managers, who need to dive deep into the data.
Setup and training
It is important to us that you get as much as possible out of your social media monitoring tool. Therefore, we design a training programme that fits your organisation. You will get training in social listening and how it can be used across your organisation.
You have ongoing contact with our social media and social listening experts, who will advise you on new opportunities and give you tips on how to create better results with help from your social media monitoring.